ASO / Paid Social Manager
Strategy and Execution
Senior
Mexico City

Who we are

We are Metyis, a forward-thinking, global company that collaborates with business partners and clients to create and implement the capacities and capabilities required to improve future performance. We operate across a wide range of industries, and with our embedded partnership model we commit to driving sustainable growth for industry-leading organisations, elevating their potential with a long-term vision.

At Metyis, we develop integrated solutions that enable growth by working within our business partners’ organisations with diverse and multidisciplinary teams. This collaborative environment allows Metyis to build strategies and execute them through an ecosystem that combines Big Data solutions, Digital Commerce solutions, Marketing & Design solutions, and Advisory services.

Our teams are set up so that you have plenty of room to build bigger and bolder ideas by speaking your mind and being creative with your knowledge. Imagine the things you could achieve with a multidisciplinary team that encourages you to be the best version of yourself.

We are Metyis. Partners for Impact.

What we offer 

  • Opportunity to accelerate the pace of growth in digitalisation through advanced technology intelligence, and analytics 
  • Driving high-impact insights enhancing decision-making 
  • Interaction with senior stakeholders on regular basis to drive their business towards impactful change 
  • Driving brand equity and digital sales through enhanced digital experiences 
  • Opportunities to grow using a variety of tools to support development, such as mentoring, coaching and team building 
  • Flexible remote working policy
  • Become part of a fast-growing international and diverse team

What you will do  

  • A proven performer in native-app marketing, managing app campaigns from creation and optimisation through to performance measurement and reporting, with experience in ASO and web-to-app
  • Take ownership of the test-and-learn roadmap, looking for ways to scale app acquisition across new partnerships and within existing channels (e.g., audience targeting, creative, messaging)
  • Inform and communicate your hypotheses based on insights from quantitative and qualitative sources to develop relevant and effective acquisition strategies
  • Drive channel strategy cross-functionally and influence senior leadership
  • Use your analytical expertise to size opportunities and interpret data to drive actions
  • Develop channel and testing roadmap, determine different phase milestones and priorities
  • Create playbooks and templates for Organic App best practices
  • Utilise understanding of key industry terminology, industry players, and key performance indicators to conclude trends
  • Monitor changes and updates to App Store algorithms and new opportunities provided by operating system updates
  • Lead process improvements and identify opportunities for operation automation
  • Implement reporting and dashboards

What you’ll bring 

  • Bachelor's or Master's degree in Computer Science, Mathematics, Engineering or Statistics or any other related technical field; or equivalent related professional experience
  • 5+ years of relevant experience in tech and highly analytical environment
  • ASO (keyword and store listing optimisation, product page testing) or SEO knowledge
  • Familiarity with App Store/Google Play algorithm rules
  • Advanced analytical and statistical skills
  • SQL/ Tableau expertise - Python or R is a plus
  • Knowledge of mobile measurement and app analytics platforms such as Branch, Appsflyer, etc.
  • Excellent presentation and communication skills
  • Able to identify methods for collecting data, performing data analyses, articulating findings, and providing recommendations
  • Advanced understanding of testing concepts and knowing how to design a test (draw hypothesis from data observation, test method, sampling, conclude results and learnings)
  • Verbal and written communication skills in English and preferred in Spanish; ability to communicate to the senior executive levels

In a changing world, diversity and inclusion are core values for team well-being and performance. At Metyis, we want to welcome and retain all talents, regardless of gender, age, origin or sexual orientation, and irrespective of whether or not they are living with a disability, as each of them has their own experience and identity.

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