Conversion Rate Optimization (CRO) Specialist

Big data and analytics

Senior

Mexico City

Who we are

We are Metyis, a forward-thinking, global company that collaborates with business partners and clients to create and implement the capacities and capabilities required to improve future performance. We operate across a wide range of industries, and with our embedded partnership model we commit to driving sustainable growth for industry-leading organisations, elevating their potential with a long-term vision.

At Metyis, we develop integrated solutions that enable growth by working within our business partners’ organisations with diverse and multidisciplinary teams. This collaborative environment allows Metyis to build strategies and execute them through an ecosystem that combines Big Data solutions, Digital Commerce solutions, Marketing & Design solutions, and Advisory services.

Our teams are set up so that you have plenty of room to build bigger and bolder ideas by speaking your mind and being creative with your knowledge. Imagine the things you could achieve with a multidisciplinary team that encourages you to be the best version of yourself.

We are Metyis. Partners for Impact.

What we offer

Opportunity to accelerate the pace of growth in digitalisation through advanced technology intelligence, and analytics
Driving high-impact insights enhancing decision-making
Interaction with senior stakeholders on regular basis to drive their business towards impactful change
Driving brand equity and digital sales through enhanced digital experiences
Opportunities to grow using a variety of tools to support development, such as mentoring, coaching and team building
Become part of a fast-growing international and diverse team

What you will do

Support development of A/B and MPV testing roadmap following business goals
Actively design new test concepts to enhance customer experience; iterate on tests based on onsite behaviour analysis, competitor analysis, and customer feedback
Coordinate tests from ideation through to completion. This will involve setting priorities, generating hypotheses, carrying them out, sharing the results, and ensuring deadlines are reached
Collaborate across departments to ensure that tests (i) are completed on time and (ii) are likely to achieve ROI
Give clear instructions to developers, designers, and publishers on test needs and the testing plan deadlines
Create value by meeting predefined KPIs (e.g., conversion rate and customer acquisition)
Isolate customer segments to personalise the customer experience
Evaluate data and campaign performance – using several analytics tools – to identify opportunities for further website optimisation and to develop test iterations
Specify test requests with a focus on capturing all requirements, identifying and clarifying potential issues and raising concerns where necessary
Update stakeholders on test progress and outcomes

What you will bring

3+ years of experience in CRO
Deep understanding of principles, methodologies, and best practices of e-commerce optimisation
Capable of handling all facets of the analytical process, including analysis scoping, results briefing, creation of relevant and actionable suggestions, and results presentation
Good knowledge of statistics (sample sizes, statistical power, significance, etc.)
Experience with A/B and MVT testing tools
Experience with Google Analytics
Experience with Oracle Maxymiser, Adobe Analytics, Fast Start, and Contentsquare is advantageous
Excellent planning abilities and the ability to coordinate requirements from many stakeholders
Highly numerical and analytical individual with a great command of Excel
Verbal and written communication skills in English and/or Spanish; ability to communicate to the senior executive levels

In a changing world, diversity and inclusion are core values for team well-being and performance. At Metyis, we want to welcome and retain all talents, regardless of gender, age, origin or sexual orientation, and irrespective of whether or not they are living with a disability, as each of them has their own experience and identity.