CRM Campaign Manager (Fashion)

Digital Commerce

Senior

Porto

Who we are

We are Metyis, a forward-thinking, global company that develops and delivers solutions around Big Data, Digital Commerce, Marketing and Design and provides Advisory services. We have offices in 15 locations with a talent pool of 1000+ employees and more than 50 nationalities, dedicated to creating long-lasting impact and growth for our business partners and clients.

Together with HUGO BOSS, our esteemed business partner, we have embarked on a joint venture and created the HUGO BOSS Digital Campus, dedicated to increasing the data analytics, eCommerce and technology capabilities of the company and boosting digital sales. The HUGO BOSS Digital Campus employees will help create a state-of-the-art data architecture infrastructure, advanced business analytics, and the development and enhancement of HUGO BOSS’ eCommerce platform and services.

This collaborative environment will provide the capabilities required for HUGO BOSS to maximise data usage and support its growth trajectory towards becoming the leading premium tech-driven fashion platform worldwide.

What we offer 

Develop your professional career working with one of the biggest brands in the fashion industry;
Interact with C-level at our clients on a regular basis to drive their business towards impactful change;
Lead your team in creating new business solutions via data-driven insights;
Seize opportunities at the client and at Metyis in our entrepreneurial environment;
Become part of a fast-growing international and diverse team.

What you will do  

Campaign Planning & Creation: Conception, coordination and implementation of channel- & category specific planning & creation process of print and digital promotions in cooperation with internal & external interfaces (digital content, global advertising, publishing, merchandise, shop management, agencies).
Campaign Execution: Holistic take over of all campaign relevant tasks within the campaign management tool: segmentations, campaign creation, ensurance of availability and validity of attributes, execution of (test-) sendouts; frequent controlling of successful execution ( concerning sendouts in general, target groups, reports).
Campaign Controlling: Set-up of campaign calculations (proforma calc) and creation of campaign reports for all campaigns; interpretation of all relevant campaign KPIs from standardized reports, drawing conclusions and identifying optimization potentials.
Campaign Development: Strategic development aligned with overall CRM and CRM Campaigning strategy; including technical set-up: test management during UAT test phases (campaign management tool) and set-up of category specific test-cases.
Budget Planning & Controlling: Category specific planning of all promotions per country; maintainance of all budget controlling process steps as of solicitation of quotations until invoicing; identifying synergetic effects between categories; recharging process

What you’ll bring  

Passion for Lifecycle Campaign Management: A genuine interest in managing lifecycle campaigns and a strong desire to excel in technical and analytical aspects of customer engagement.
Campaign Management Experience: knowledge and hands-on experience with campaign management tools, encompassing segmentation, campaign setup, testing, and execution.
Campaign Reporting Expertise: experience in campaign reporting, including a deep understanding of key performance indicators (KPIs) and the ability to interpret results to optimize future campaigns. (CTR)
Adaptability to Dynamic Environments: Demonstrated preference for a dynamic and forward-oriented professional setting where adaptability and innovation are valued.
Fluency in English: Outstanding verbal and written communication skills in English to effectively collaborate with cross-functional teams and stakeholders.

Who we are

What we offer

What you will do

What you’ll bring