Jorge has more than 25 years of experience in the Digital Business. He has worked in this area with companies such as Banco Patagón, Terra Lycos and Telefónica and also as Senior Management Consultant in Digital Business projects for firms such as AMC Networks, PRISA, Real Madrid, Santander, Athletic de Bilbao, and other large companies. . He has focused on helping companies increase revenue and efficiency through the Digital Transformation process. It does so by working on the adaptability of business models to the digital sphere and proposing new ways of working in digital sales with process reengineering, automation of change management and team models. His work has also involved the development of technology and data platforms that capture revenue and new customers through emerging technologies. Part of its activity is dedicated to innovation where it is working on such important aspects as business models based on the monetization of data on such relevant topics as the Metaverse, e.grocery, e.sports, agriculture, smart tourism and other relevant sectors.
Jorge has a Law Degree from the Complutence University of Madrid, a Master's Degree in Data Science from the ESIC Business & Marketing School, a Postgraduate Degree in Data Science from the National Distance Education University and is currently completing a Doctorate in Digital Sports Business at the Polytechnic University. from Valência Jorge is passionate about horses, cinema, music, graphic novels and theatre. He loves his role as a professor at various Business Schools and spending time with his family and friends.
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