Jorge has more than 25 years of experience in the Digital Business. He has worked in that area with companies such as Banco Patagón, Terra Lycos and Telefónica and also as a Senior Management Consultant in Digital Business projects for firms such as AMC Networks, PRISA, Real Madrid, Santander, Athletic de Bilbao, and other large companies. He’s been focusing on helping companies increase productivity and efficiency through the process of Digital Transformation. He does this by working on the adaptability of business models to the digital field and coming up with new ways of working in digital sales with process reengineering, automation change management, and teams’ models. His work also involved the development of technology platforms that capture income and new clients through emerging technologies. Jorge has a Law degree from Universidad Complutence de Madrid, a Master’s degree in Data Science from ESIC Business & Marketing School, a Postgraduation in Data Science from Universidad Nacional de Educación a Distancia, and a Doctorate in Digital Communication and Multimedia Content from Universidad Complutence de Madrid. Currently, he is taking a Doctorship in Digital Sports Business at Universitat Politècnica de Valência. Jorge is passionate about horses, cinema, music, and theatre. He loves his role as teacher at several Business Schools and spending time with his family and friends.