Fábio Fernandes, Data and Analytics Lead at HUGO BOSS Digital Campus, shares his professional journey and how he utilises analytics to create significant business impact.
Meet Fábio Fernandes, Data and Analytics Lead at the HUGO BOSS Digital Campus@Metyis
Could you tell us a little about yourself?
My name is Fábio Fernandes, and I am based in Porto, Portugal. Over the past 8 years, I’ve accumulated experience in Data & AI, and 4 years in Sales and Marketing. I have been a Data and Analytics Lead at the HUGO BOSS Digital Campus @ Metyis for almost two years now. My professional mission is to support organisations in optimising decision-making processes through analytics. I have been involved in end-to-end analytics projects in eCommerce, logistics, and marketing automation. I also teach Artificial Intelligence, Data Visualisation, and Big Data Analytics classes.
My academic background includes a master's degree in data science and engineering from FEUP, a Generative AI specialisation at Técnico+, Lisbon, and a Post-Graduate Diploma in Business Intelligence & Analytics from Porto Business School.
In my personal life, I find joy in playing guitar, particularly Blues music, which allows me to express creativity and unwind. I am passionate about sports, enjoying activities such as padel, bodyboarding, cross-training, and basketball which I have played professionally for 10 years. Additionally, I relish attending wine-tasting events, exploring different flavours and regions, and deepening my appreciation for the craft.
What is your current role at Metyis?
I am a Data and Analytics Lead at the HUGO BOSS Digital Campus @ Metyis. I collaborate with technical and non-technical stakeholders to deliver data & analytics products. I help bridge the gap between business, data experts, and IT teams, ensuring project alignment and addressing issues. Additionally, I collaborate with the HBDC Data Engineering team on creating a data lake as a new layer into the HUGO BOSS data platform, managing data requests, and supporting the automation of data science models.
How has analytics defined and evolved your career?
Analytics has profoundly shaped my career, transitioning from a curiosity into a driving force behind my professional journey. Initially, I was fascinated by the potential of data to reveal hidden patterns and insights. Over time, I honed my skills in data analysis and interpretation, which enabled me to drive strategic decisions and innovations. My career evolved as I leveraged analytics to optimise processes, improve customer experiences, and deliver measurable business outcomes. This journey has solidified my belief in the transformative power of data and analytics.
Analytics has been integral to my career, from leading AI-driven product enhancements at E-goi to managing business analytics at Jumia PTC. My academic background in Data Science and Engineering, combined with practical experience, has allowed me to leverage analytics to drive business impact.
In your opinion, how do analytics and innovation solutions translate to business impact?
Analytics and innovation solutions are crucial in transforming raw data into actionable insights, leading to significant business impact. They enable organisations to make data-driven decisions, anticipate market trends, and enhance operational efficiency.
By leveraging predictive analytics, businesses can proactively address customer needs and improve service delivery. Innovative solutions streamline processes, reduce costs, and foster a culture of continuous improvement, ultimately driving growth and competitive advantage.
For innovation with analytics to be effective, it is essential to have high data quality and robust infrastructure. This ensures agility and flexibility, particularly in the current revolution of generative AI, allowing organisations to adapt and thrive in a rapidly evolving landscape.
How do you feel Metyis values are important in the growth and development of young talent?
Metyis values are crucial for nurturing young talent and fostering their professional development. Values like 'Build real relationships' and 'Be driven by curiosity and collaboration' create a supportive and dynamic environment. Building genuine relationships encourages networking and mentorship, essential for personal and career growth. Curiosity and collaboration drive continuous learning and innovation, empowering young professionals to tackle challenges and contribute meaningfully to projects. By embracing these values, Metyis ensures that young talent is well-equipped to evolve into future leaders and excel in their careers.
What is your take on working at the HUGO BOSS Digital Campus?
Analytics enhance operational efficiency, streamline processes, and improve customer experiences. At HBDC, we leverage advanced analytics and data solutions to address all business unit challenges.
Working on the HUGO BOSS Digital Campus has been outstanding. Building a dedicated Analytics team and collaborating closely with stakeholders have been key to our team's success and I'm proud of what we have accomplished so far.
What are your future aspirations at Metyis?
My future aspirations at Metyis involve continuing to drive impactful projects and fostering team growth. I am particularly committed to supporting the HUGO BOSS Digital Campus team in their growth and maturation, focusing on delivering impactful results and enhancing team collaboration. By mentoring and guiding the team, I aim to ensure we consistently achieve high-quality outcomes and innovate in our approaches. I aim to contribute to a culture of excellence and continuous improvement, positioning all initiatives for sustained success.