How do you turn a well-known financial product into a digital-first brand? This is the story of how the Metyis Design Studio helped Nexent Bank reinvent Card Avantaj through a new app experience, a distinct brand identity, and a research-led design approach.

Designing for Nexent: How Card Avantaj found its own voice

The most commercially resilient direct-to-consumer (D2C) businesses are responding to rising ad rates, more expensive customer acquisition, and less predictable growth by unlocking the value in their existing customer base. Our team explores why CRM has become such a critical growth lever for D2C businesses and what it actually takes to build one that delivers.

Why CRM has become such a critical growth lever for direct-to-consumer businesses

Ashish Dang, Partner at Metyis, shares what it really takes to build partnerships that last, why trust matters more than any commercial structure, and why the mindset behind Metyis' approach as Partners for Impact is difficult to replicate.

Partnership DNA: building long-term trust, one partnership at a time

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