Our collaboration with HUGO BOSS began in late 2020 with an ambition to boost digital sales and kickstart the company’s evolution into a new era of fashion. We are lucky and proud to be the strategic partner who helped shape the Claim 5 strategy which is at the core of everything that HUGO BOSS is working on.
To achieve the ambitions set in the Claim 5, there was a strong need for talent with new capabilities and at a larger scale. Acknowledgment that these capabilities needed to be built from the inside out, spurred the foundation of the HUGO BOSS Digital Campus in July 2021. This collaboration emerged as a joint venture and part of the new strategy to drive digital sales, rebalance omnichannel and organise for success.
Our tailored approach to Hugo HUGO BOSS’ specific needs and, our strong expertise in eCommerce, data & analytics, and technology have proved that we are the right partner to bring long-term impact and growth.