Flora Valle, Strategy & Execution Manager at Metyis, shares her journey from Brazil to Portugal, her transition from digital marketing to strategy consulting, and her experiences in bridging business strategies with technical developments.
Meet Flora Valle, Strategy & Execution Manager in Porto
Journey of growth and adaptation from Rio to Porto
Hello! My name is Flora, and I'm originally from Rio de Janeiro, Brazil. With a foundation in business administration and a post-graduate degree in marketing, I've journeyed from Brazil to Portugal, where I earned my MBA. My career's initial chapters were dedicated to Digital Marketing and eCommerce before pivoting to my current role as a Strategy Manager. In this capacity, I thrive on applying diverse business and problem-solving frameworks to help organisations succeed across different industries.
A pursuit of a holistic approach to business
My transition from digital marketing in Brazil to strategy consulting in Portugal was driven by a desire to gain a holistic view of the industries I work with. While marketing allowed me to specialise in specific areas, I wanted to broaden my impact and understanding by focusing on overall business strategy. This shift has enabled me to work closely with C-level executives, providing a unique opportunity to influence decision-making processes at the highest level. Moving to Portugal has enriched my life and career, offering new cultural insights and a dynamic professional environment that continually inspires me to grow and excel.
Bridging strategy and execution at Metyis
As a Strategy & Execution Manager at Metyis, my typical day involves bridging the gap between business strategies and technical developments, such as data science and data engineering. This requires a deep understanding of both business needs and technical possibilities to ensure seamless integration and impactful solutions.
A significant part of my role is creating and maintaining strong relationships with our stakeholders. Effective communication and collaboration are crucial to align our strategies with their goals and expectations.
At Metyis, we go beyond just building strategies and providing advisory services. We also focus on the execution, allowing our team to see the tangible impact of our work on the business. This hands-on approach ensures that our strategies are not only innovative but also practical and results-driven.
Overall, my role involves a dynamic mix of strategic planning, technical collaboration, and stakeholder engagement, all aimed at driving meaningful change and delivering lasting value to our clients.
Empowering growth in a supportive culture
Metyis' culture has greatly contributed to my career growth, especially as a woman in consulting. The emphasis on owning your impact has empowered me to take initiative and drive projects forward. The curiosity and collaboration value have been key, with initiatives like Women@Metyis & Global Innovation providing strong support and networking opportunities. The focus on being pragmatic helps me develop practical solutions while building real relationships encourages genuine connections. Additionally, the company's culture of making work fun has made my journey enjoyable and fulfilling.
Making a difference by connecting with my roots
One achievement I'm particularly proud of at Metyis is unlocking significant value for our clients. I'm particularly proud of working with a client in Brazil. This project was especially meaningful to me as it allowed me to contribute back to my country's economy and apply my expertise to make a real impact.
Advice for navigating challenges
When facing new challenges, my advice is to stay curious and adaptable. Embrace each challenge as an opportunity to learn and grow. Personally, I focus on being proactive and pragmatic. I take initiative, seek out opportunities, and always aim to understand the problem from multiple angles. Building strong relationships with colleagues and stakeholders has also been crucial, as collaboration often leads to effective solutions. By regularly seeking feedback, I continuously develop my skills and adapt to new roles effectively.
Building lasting connections beyond the office
On a personal level, I'm proud of the friendships I've built at Metyis that extend beyond the office. These relationships have enriched my experience and provided a strong support network throughout my career.