The rapid transformation of Artificial Intelligence from a seemingly abstract concept to a ubiquitous technology ingrained in our daily lives rises from improvements in processing power and the availability, storage and use of data.

The technology is set to impact multiple sectors, creating assistive capabilities, delivering value, changing job roles and requirements, and even cultural engagements. 

In particular, one of the most recently released use cases of recent AI developments is the advent of NLP models like GPT-4, which has dramatically expanded the possibility for human-like interactions with machines.

GPT-4: a transformative dialogue 

GPT-4, an abbreviation for Generative Pre-trained Transformer 4, is an AI-powered tool, the fourth iteration of its kind, that generates text using pre-trained algorithms. The innovative chatbot has all the necessary data to carry out its task, primed with gigabits of text information gathered from the internet alongside other texts selected by the algorithm's editor, OpenAI. Such NLP models are poised to impact messaging platforms significantly, potentially reinventing social interactions on messaging platforms by enabling more personalised, efficient, and enjoyable conversations.

Whilst NLP models can have almost limitless applications as a communication tool, whether building companion platforms, using the technology to create content or as a customer service tool, technological advancements enable the latest iteration to enter domains previously untenable for AI technology.

Language processing revolutionised

One of the most significant advantages of ChatGPT-4 is its ability to process natural language more accurately and quickly than previous language models. Understanding context, tone, and nuances in language ensure that conversations flow more smoothly, with fewer misunderstandings or miscommunications. Users can express themselves more effectively, and the platform can provide more relevant responses.

Personalisation at scale

The AI solution can be trained to learn the preferences and habits of individual users, providing personalised recommendations, content, and products. Analysing past conversations can better understand a user's needs and provide more relevant recommendations. This feature improves the user experience and helps businesses increase engagement and sales.

Automating messaging tools

By enabling customer support or sales assistance 24/7 without human intervention, the solution allows businesses to save time and reduce workload while improving customer satisfaction and loyalty. Chatbots can be programmed to answer frequently asked questions, offer personalised recommendations, or even complete transactions. Its advanced language processing capabilities make these interactions more seamless and practical.

Multilingual conversations made easy

ChatGPT-4 facilitates multilingual conversations by automatically translating messages in real time. This feature is handy for messaging platforms with users worldwide, enabling effective communication between people who speak different languages. Global businesses or brands with millions of customers can keep the same tone of voice and answer quality for everyone.

Improved chat moderation

Being trained to identify and flag inappropriate or offensive messages will enable moderators to take action more quickly and effectively. It is incredibly strategic for messaging platforms with large user bases, as monitoring all conversations manually can be challenging. It helps identify messages that violate platform policies, enabling moderators to take action before they spread.

Key differences between GPT-3 and GPT-4

The latest offering from OpenAI boasts greater linguistic prowess, capable of generating coherent creative texts with elaborate plots, understanding and producing different dialectal language variations, and recognising and responding sensitively to a user’s emotional state, picking up on sentiments such as frustration or sadness. Improved factual abilities complement this new emotional intelligence, with GPT-4’s ability to synthesise information from multiple sources, increasing its reasoning capabilities and providing more accurate responses, which also makes it harder for users to trick the platform.

GPT-4 surpasses its predecessor in terms of programming power, ability to solve complex mathematical and scientific problems, and can process eight times more words once at once than GPT-3. Perhaps most significantly, whereas version three was limited to text inputs, the recent iteration can pick up on alternative modes such as images, opening a plethora of new possible use cases.

New potential applications of GPT-4 across domains

A picture is worth a thousand words

The potential applications of ChatGPT-4 extend far beyond messaging platforms. The model has demonstrated remarkable capabilities in various domains, showcasing its potential to revolutionise how we approach different industries.

One of the most impressive applications of ChatGPT-4 is its ability to interpret the context of images. By analysing an image and generating a description that accurately captures its content and context, the model can help visually-impaired individuals understand pictures and assist with medical diagnosis by analysing medical images.

This image was generated by asking the model to build a Vogue-style image with a futuristic ambience featuring an astronaut with Indian features and flowers.

In addition to the ability to generate images, it is now possible to produce multiple iterations of the same image with distinct styles. For example: vintage look and feel, artistic influences such as Michelangelo, Tim Burton, or Picasso, techniques like watercolour painting or drawing inspiration from pop culture phenomena such as Naruto. Alternatively, one can simply generate a monochrome version of the image to further explore the possibilities of its visual representation.

Legitimately creative

Chat GPT-4 has also shown promise in dealing with complex legal issues, accelerating legal documents scrutiny, identifying key points, and providing relevant insights, making it a powerful tool for legal research and assisting lawyers with case analysis and decision-making.

It exhibits remarkable text-generation abilities. The model is able to generate creative and coherent texts, including poetry, stories, and even news articles. This technology has broad applications in content creation, social media, and journalism.

Transforming sketches into functional applications is another exciting application specific to the latest evolution. ChatGPT-4 is able to interpret hand-drawn sketches and generate code that can be used to create practical applications. This capability makes it easier for developers to bring their ideas to life, even with limited coding experience.

The ‘inspired’ platform also extends into gaming, demonstrating potential in creating video games with an impressive capacity to generate game scenarios, characters, and even game mechanics, enabling designers to create more efficient immersive and engaging experiences.

Conclusive applications

Another dimension where the solution is proper is in summarising lengthy documents. It can explore extensive texts and provide concise summaries, saving time and improving productivity. This technology will be applied to domains such as research, news, and social media, where quickly summarising information is essential.

ChatGPT-4 also excels at answering daily questions on search engines, providing accurate and informative answers to users' queries, and improving the efficiency and accuracy of search engines. As a result, users can find relevant information on various industries, from healthcare to finance, more quickly and efficiently.

Understanding the implications of GPT-4 and AI

The technology can potentially make messaging platforms more efficient, personalised, and enjoyable for users and now, unlike its predecessor, it has artfully entered the creative domain. Its advanced language processing capabilities enable more human-like interactions with machines to enhance user experience, and as ChatGPT-4 continues to improve, we can expect to see even more exciting applications emerge. However, it is crucial to note that there may be ethical considerations and challenges to address, such as privacy concerns, the potential for ‘programmed’ bias in automated interactions, and even questions about artistic integrity. As with any new technology, ensuring its benefits outweigh its risks is crucial.

At Metyis, our seasoned Digital Commerce experts constantly persevere to be at the forefront of innovation. Chat GPT-4 and other RLP models are exciting prospects for our teams, who have unparalleled experience using AI-powered platforms and machine learning to connect user journeys with a customer-first approach, building loyalty programmes and personalisation strategies that create sustained value from day one.

About the author behind the article

Henri d'Anterroches is an entrepreneur and Metyis Partner based in Paris, France. Henri's expertise in design and technology has been honed over many years of experience in the field and the launch of several businesses.