CRM Specialist (Loyalty)
Who we are
We are Metyis, a forward-thinking, global company that develops and delivers solutions around Big Data, Digital Commerce, Marketing and Design and provides Advisory services. We have offices in 15 locations with a talent pool of 1000+ employees and more than 50 nationalities, dedicated to creating long-lasting impact and growth for our business partners and clients.
Together with HUGO BOSS, our esteemed business partner, we have embarked on a joint venture and created the HUGO BOSS Digital Campus, dedicated to increasing the data analytics, eCommerce and technology capabilities of the company and boosting digital sales. The HUGO BOSS Digital Campus employees will help create a state-of-the-art data architecture infrastructure, advanced business analytics, and the development and enhancement of HUGO BOSS’ eCommerce platform and services.
This collaborative environment will provide the capabilities required for HUGO BOSS to maximise data usage and support its growth trajectory towards becoming the leading premium tech-driven fashion platform worldwide.
What we offer
Develop and execute member-focused activations aligned with the global loyalty program strategy.
Translate loyalty program benefits and value proposition into relevant, impactful experiences that encourage member participation and interaction.
Implement initiatives that strengthen loyalty, increase retention and maximize Customer Lifetime Value (CLTV).
Create meaningful and personalized experiences that strengthen members’ emotional connection with the brand and foster long-term loyalty.
What you will do
Support on planning and delivering loyalty activations concepts across the value proposition platform of products, services and experiences within the global loyalty program.
Translate member insights and CRM data into targeted activation concepts and mechanics.
Coordinate with stakeholders in Retail, Marketing, E‑commerce, and external partners to ensure seamless execution across channels and markets.
Define activation benefits, journeys, and toolkits, and brief/support markets and stores in implementation.
Track performance, gather feedback, and continuously optimize activation formats and processes.
Ensure all activations reflect brand standards and comply with internal and legal guidelines.
What you will bring
3–5 years in customer engagement, loyalty marketing or lifecycle/retention marketing.
Experience working with a loyalty program (ideally global or multi-market) in retail, fashion, or consumer brands.
Proven track record in planning and executing customer/ member activations across channels (retail, e-commerce, email, app, social).