Behdad has a wealth of experience in consulting, venturing, incubators, and startups. His career began with prestigious global consulting firms, where he dedicated a significant portion of his consulting journey spearheading Consumer, Retail, and Digital practices in the EMEA region. Behdad is a true entrepreneur, having played a pivotal role in co-founding multiple companies and ventures. His leadership extends beyond entrepreneurship, with notable positions at various firms, including leading global Consumer and Retail practices in one of his key positions in North America. He also has industry leadership experience, having served as Chief Strategy, Transformation and Digital officer at a FTSE 50 scale company. Behdad lives with his wife and three children in Edinburgh and is passionate about cooking, food, wine, coffee, travel, and art and architecture.