Björn holds a PhD in Marketing and 19+ years of experience in the field of analytics that he gathered in market research, strategy consulting, and the telecommunications industry. He focuses on the fields of data strategy, analytical CRM, customer experience analytics and demand forecasting. At Metyis he has worked in leading roles on projects for fashion, automotive and insurance clients. He is gifted in translating data analytics into business impact and has a passion for causal inference as a means of impact-oriented analysis. His personal life is dedicated to his wife and two kids.