With fifteen years of experience, Francesca specialises in revenue development and management of digital channels for the Fashion industry. Prior to joining Metyis, she was responsible for the development of distribution channels – including wholesale, franchising, and digital – across the UK, Europe, Middle East, India and LATM. As a digital leader, she establishes regional digital business hubs and implements trading and optimisation strategies tailored to the specific business goals of each market. As a bridge builder, she navigates complex, cross-cultural environments and helps develop of agile team structures. Francesca enjoys discovering new countries, cultures, and local cuisine, and spending time with friends and family.