Peter has 25 years of experience in data analytics and data science, which allowed him to boost businesses performance across several industries, such as Financial Services, Utilities and Retail. Holding senior positions at several marketing agencies and some of the largest retail companies and consulting firms provided great challenges, such as the management of a team of 40 analysts. Opportunities like these favourably prepared him for the leadership of Metyis’ UK practice, since joining the team in 2021. Peter has a master’s degree in Statistical Applications in Business and a bachelor’s degree in Mathematical Statistics and Operational Research. Peter has a keen interest in travel, photography, and football.