Vittorio Barraja is a Director of Data Science at Metyis with 15+ years of experience in CRM, analytics, eCommerce, and digital transformation across pharmaceuticals, luxury, travel, agency, and private equity. He leads a team of 90+ data scientists, engineers, and analysts, partnering with C‑suite stakeholders to deliver measurable commercial outcomes. His focus is on Generative and Embedded AI, agentic automation, and data strategy. A subject matter expert in CRM transformation, MarTech, and AI-driven personalization, he has led global Salesforce rollouts, scaled CRM revenue, reduced acquisition costs, and improved customer lifetime value through predictive modelling and strong change management.
