A clear and non-overlapping price ranges in tears from "Good", "Better" and "Best" prices. A "Good" price tier starts with a competitor's comparable entry price point. The "Best" price tear ends with an aspirational exit price point.
Each price tier should have 2-3 price ranges and each price point should have “critical mass” options (I.e. avoid price points with very few options). A similar range of styles at entry price points benchmarks key competitors.
Actively looking at key profitability at different price points offers higher options at profitable key price points.
New price points should be tested within each price tier to increase the share of the wallet.